Tag Archives: internet marketing

WTF Are You Thinking, Snapchat?

Snapchat founders Evan Spiegel and Bobby Murphy

It’s been a while since I’ve blogged but I’m just a little outraged at the moment and I need to let it out.  Snapchat’s 23-year old co-founder and CEO, Evan Spiegel, gets offered $3 BILLION (with a B!!) in cash from Facebook, and the kid turns it down?  Who do these kids think they are?

I don’t even understand how this kid is eating and paying bills now.  Even with millions of users, Snapchat has yet to make a single dollar of revenue, and it has not shown any clear strategy of how they plan to be profitable.  The company’s founders are also in a controversy over whether they did or did not cheat a friend out of his fair share.

Spiegel’s obviously holding out for a bigger payday, as Snapchat has been getting some serious attention from other investors and potential acquirers, such as Chinese e-commerce company Tencent Holdings.  Tencent supposedly offered to lead an investment that would’ve valued Snapchat at $4 billion, but Spiegel might be waiting for something even bigger than that.  According to anonymous sources, “Evan Spiegel, will not likely consider an acquisition or an investment at least until early next year. … Spiegel is hoping Snapchat’s numbers … will grow enough by then to justify an even larger valuation.”

This isn’t the first time that Facebook has tried to acquire Snapchat.  Last year Facebook reportedly offered Snapchat a $1 billion buyout.  After they were denied, Facebook took a stab at creating its own ephemeral messaging app- anyone remember Poke?  Probably not, as it was a flop.

I certainly respect holding out for what you think you’re worth to a certain extent.  But when Mark Zuckerberg offers you a room full of cash-filled suitcases, you take the money, say thank you and move the fuck on!  Go travel the world, kid.  Buy your parents a nice house.  Start a new project.  What is $4 billion really going to buy you that $3 billion can’t?

Some people say that we shouldn’t be calling Spiegel and the guys at Snapchat crazy for turning down Facebook’s cash offer. A writer at CNN thinks the company was smart to hold out because it has something other social media services don’t: erasable messages.  So what?  Snapchat’s erasable messages are cool today, but next week something else will be the hot new thing. After all, it is the teens and young people who use the app, and we all know how fickle this age group is.  I think it’s a pretty big gamble for Spiegel to wait until next year, especially when this is $3 BILLION (again, with a B!!) at stake.

It might be possible for the guys at Snapchat to get more money from the competition between prospective investors and would-be acquirers, but I don’t think it’s worth the risk of overplaying their hand and crashing and burning.  Either way, it should be an interesting next few months for Snapchat and I can’t wait to see how this all plays out.

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Will Google Profit From Reading Our Minds?

Google has been banking for years by charging advertisers based on users’ actions- we’ve all heard of pay-per-click, and the recently patented “pay-per-gaze” technology, which, through an eye-tracking device, would charge advertisers any time a Glass user physically looked at their ad.

It’s probably going to take a few years for Glass to build up enough of a user base to make pay-per-gaze really profitable.  In the meantime it’s been said that Google is already working on the next level of this technology, in the form of charging advertisers not based on users’ actions, but… wait for it… their reactions/emotions.

“Pay-per-reaction” is the closest that Google has gotten so far to reading users’ minds.  It sounds so futuristic, but it could be right around the corner, as it is currently in beta.  With this technology, advertisers would no longer be charged based on users’ actions (clicks or gazes), but rather their thoughts.

How does this “pay-per-reaction” work, you ask?  In addition to gazes, Google can measure the level of a user’s pupil dilation and thus gauge his/her emotional response.  Let’s say you look at an ad through the Glass- the advertiser would be charged.  But if the ad interested you and your pupils dilate- the advertiser would be charged even more.

While I’m still figuring out what exactly the purpose of making advertisers pay more for reactions is, I do believe that this new technology could give advertisers a much better understanding of consumer reaction to marketing.   This insight will likely make them want to work harder on the emotional pull of their ads, but they would also be paying more for these ads if they’re successful.  Will these ads with more emotional pull lead to an increase in sales or conversions is the big question.

One thing I do know is that if “pay-per-reaction” happens, Google will make tons of money off of advertisers whose ads feature pretty shoes, juicy cheeseburgers and cute baby animals.

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What Do Internet Marketing & Beautiful Women Have In Common?

Happy Friday, everyone!  Here’s a few cheesy jokes that those in the internet marketing industry can appreciate.  I hope they make you LOL a little ;)

You see a beautiful woman at a party. You walk up to her and say, “I am very rich. Marry me.” That’s DIRECT MARKETING.

You are at a party with a bunch of friends and see a beautiful woman. One of your friends goes up to her and pointing at you says, “He is very rich. Marry him.” That’s ADVERTISING.

You see a beautiful woman at a party. You go up to her and get her telephone number. The next day you called her and say, “Hi, I am very rich. Marry me.” That’s TELEMARKETING.

You are at a party and see a beautiful woman. You get up and straighten your tie, walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m very rich. Will you marry me?”  That’s PUBLIC RELATIONS.

You are at a party and a beautiful woman walks up to you and says, “You are very rich.” That’s BRAND RECOGNITION.

You see a beautiful woman at a party. You walk up to her and say, “I am very rich. Marry me.” She gives you a nice hard slap across your face. That’s CUSTOMER FEEDBACK.

You take a shower, shave and put on some clean clothes. You go to a party. Everyone in the room smells bad. A beautiful woman walks up to you and gives you her number. That’s INBOUND MARKETING.

The lines above were written by Carole Mahoney.  I thought they were funny (well, as funny as marketing can get) and decided to make up a few of my own about internet marketing:

You see a beautiful woman at party.  You make friends with everyone else in the room and they all tell her “He is very rich.  Marry him.”  That’s LINK BUILDING.

You see a beautiful woman at a party.  You pay someone to go up to her, point to you and say “He is very rich.  Marry him.”  That’s AFFILIATE MARKETING.

You are at a party and see a beautiful woman.  You get her name, find her on Facebook, message her and say “Hi, I am very rich. Marry me.” That’s SOCIAL MEDIA MARKETING.

You see a beautiful woman at a party. You go up to her and get her email address. The next day you email her and say, “I am very rich. Marry me.” That’s EMAIL MARKETING.

The beautiful woman is at the party to find a man.  The man knows this, and stands close enough so that she will notice him first.  That’s SEARCH ENGINE OPTIMIZATION!

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What Bartending Taught Me About Business

When I began bartending at 18 years old, I looked at it as a way to make some fast, easy cash while putting myself through college.  I always knew that it was a temporary job; I would never be a career bartender, and in the beginning I didn’t take it too seriously.  I was just grateful to have a job where I could walk in, do my thing for a few hours, leave with a wad of cash and not have to take any work or stress home with me.

I quickly realized that I could make my wad of earnings much larger by doing a few things differently.  Damien, a former manager, once explained this to me and it made a lot of sense:

“You’re basically running your own business behind the bar.  We provide you with the ‘office’ and ‘tools,’ but how you run your business is up to you.  If you provide a great product (good drinks) that you know how to sell and upsell, and you give great customer service, I guarantee that you will make more money.  It’s all up to you.”

I became a hustler behind the bar, and saw my money grow almost immediately.  I loved the fact that I could give myself a raise on any given shift just by working smarter.  I got better and better at what I did, and by the time I graduated from college, the money was so good that it was almost painful to walk away and start at the bottom of the internet marketing rat race.

To create cocktails and call yourself a bartender is not hard- a monkey could be taught to pour beer and shake up a martini.  What separates an average bartender and a great bartender is not the competence to make drinks- it’s the ability to sell, satisfy the customer and keep them coming back.  I’ll explain each in detail as I share a few lessons I learned that I have used to succeed both behind the bar and in the real world:

Know your product and sell the hell out of it

I’m going to break this one up into two parts, because each is equally important.  It’s very hard to sell something you know nothing about, and even if you’re an expert on a product, it’s worthless unless you figure out a way to sell it.

It’s very simple: if you’re not selling something that people want, you’re not making money.

Cocktails in a bar sell themselves- that’s why the customers showed up in the first place.  However, the customer may not necessarily know what they want, and it’s up to you to inform and sell them.  This is your opportunity to upsell.  As long as you can convince your customer that Grey Goose is better than Crystal Palace (yuck) your sales will go up, and most likely so will your tips.

When you walk into a bar, it’s very easy to spot the great bartenders- they’re the ones who greet you immediately, make conversation and try to sell you their products with enthusiasm.

Bad bartenders on the other hand tend to have the same bad habits I’ve seen struggling business people have.  They’re either more worried about the drama in their personal lives, too lazy to put in the work, not interested in what they’re selling, or they fail to upsell.

When you’re trying to succeed and make money, it’s important to remember that selling comes first.  Everything else comes second.

You must make people feel comfortable

Have you ever wondered why bartenders are also considered therapists?  One of the main reasons that people go to the bar and pour their hearts out to an almost-stranger is because bartenders just listen without judging.  Think about it- how many people in your life hear you out and ask questions without judgment?

As a bartender, I never told people what to do or judged their motives or actions the way I might do to my friends. By doing this, I earned the trust of my regulars.  They were comfortable coming in and updating me on their lives (while spending money), knowing that I wouldn’t think any more or less of them.

Trust is huge in almost every facet of life, especially business.  When people feel comfortable coming to you, it is much easier to accomplish things.

When you’re a team player, the results are usually better

Although you might consider yourself to be running your own little business, I guarantee that it’ll run a lot smoother if you accept some help from time to time.  When you’re busy, it’s really helpful to have that extra person who supports you, whether it’s a bar-back refilling your ice, or a co-worker to share the workload with.

You can’t be everywhere, and you’re not going to be good at everything, so it’s important to surround yourself with a great team to keep you balanced.  Make sure you treat those people well.

Know that you can handle a lot more than you think you can

I remember feeling excited, but absolutely terrified, before working my first Winter Music Conference.  I heard stories from those who had been through it before of 18-hour shifts for five days straight, dealing with the most wild and drugged-up partiers ever.

In the days leading up to WMC, I rested, meditated and did my best to mentally and physically prepare myself for what laid ahead.  By day 5 I felt like I had run a marathon and calculated more prices in my head than a math team- I was fried. But it was so motivating to look over and see the cash piling up in the tip jar.

The moral of this story- you can keep going much longer than you think you can when you need to.  I’m not telling you to hustle for 18 hours every single day, but when the money is there, GET IT, because it might not always be.

Don’t let anyone disrespect you

Even though I was there to earn money, whenever a customer crossed a line and disrespected me, they were quickly shown the door.  It didn’t matter if they were spending money- no negativity was allowed.

I know this goes a little against everything I have already said in this article, but I’m a firm believer in removing anyone who causes a great amount of problems and stress.  This applies to both at work and in life.  These people end up sucking your time and energy, creating a bad vibe, and will often badmouth you to other customers or ask for a refund after you’ve bent over backwards for them.  It takes your attention away from the better paying customers, and in my opinion, it’s just better to remove these bad apples.

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What Internet Marketers Can Learn From LeBron James

LeBron James is a champion for a reason. Nothing was handed to him or came easy; many years of hard work, planning and preparation went into making him what he is today.  Here are some valuable lessons that internet marketers, entrepreneurs and basically anyone who wants to be successful can learn just by observing The King:

To be a winner, you must push yourself

LeBron James flex

It is not possible to become one of the best athletes in the world without figuring out the physical limits of your body and a way to exceed them.  Just like in the NBA, there’s no shortage of competition in the internet marketing industry. As more people join the industry and become better at what they do, it’s going to get harder to stand out.

Instead of perceiving competition as a threat or a negative thing, we must use it as motivation to push ourselves harder.

Have you ever seen the video of LeBron’s pre-game workout routine?  The same way LeBron puts in the work to be stronger than his competition, marketers much push themselves to exceed to continually provide the best service and technology in the industry.  It doesn’t matter whether you work in an office or an arena- you’ll still need to put in the work if you plan on beating your competition.

Don’t let awkward situations get to you

LeBron and his mother, Gloria James
As many NBA fans know, LeBron’s mother, Gloria, can be a handful.  LeBron was forced to deal with a touchy subject involving his mother and her alleged lover, Cleveland teammate Delonte West.

No matter how awkward things got, LeBron kept his cool and doesn’t let tension affect his game.  He kept his focus and still played like the boss that he was.

With the constant change in the marketing industry, it’s easy to sweat the small stuff and turn a simple misunderstanding into something that could end up making you look bad or terminating a relationship.  By taking a cue from LeBron, we can learn to stay calm, take a deep breath and keep going.

It’s hard to succeed all alone— surround yourself with a great team

Dwyane Wade and Lebron James

The King was already an all-star player in Cleveland, but he knew that there was no way he was going to win a championship all by himself.  He knew he needed some help from a great team, which was a huge factor in his decision to take his talents to South Beach.

No matter how awesome you are, it’s really hard to succeed in the marketing industry by yourself. Surround yourself with other great talent and together you guys can achieve a whole lot more.

Learn from those who have already succeeded

Jay Z and Lebron James

Every successful person has someone that they look up to and learn from.  While LeBron undoubtedly looks up to basketball greats, it’s his unique relationship with Jay Z that stands out to me.  The guys have been friends for years, and Jay has served as a mentor to LeBron.  Jay has guided LeBron in using his success to branch out of basketball and think like a businessman and entrepreneur.  As a result, LeBron surpassed Kobe Bryant this year as the highest paid basketball player in the world with earnings of $56.5 million.

The lesson learned here- If you want to be the best, make sure that you are being taught by the best.

Keep a thick skin and keep on moving

LeBron James is one of the most disliked and scrutinized athletes in the world.  People have picked on him about everything from leaving Cleveland to not winning a title for nine years to his receding hairline.

As marketers, we understand that clients all have different personalities, needs and demands and we must do what we can to make them all happy.  Even when you’re really good at what you do, it’s simply not possible to make every person happy all the time, and some people will turn on you the minute something doesn’t go their way.  You must have a thick skin in times like this and try not to take things personally.

After LeBron came to Miami, people called him names and made fun of him, and what did he do?  He kept going and became a champion.

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Protect Your Online Reputation

The internet marketing agency that I work for has been looking to hire an SEO/PPC specialist for a few weeks now, but we’re having a hard time finding the right person.  We’ve been posting ads and getting a decent amount of responses, but not too many people are qualified enough for what we’re looking for.

Today I received the resume of a person who seemed to have just the right amount of work experience and knowledge.  Before I attempted to schedule an interview I decided to Google his name and see what comes up.  There was the usual- links to his LinkedIn, Twitter, Google+ and Pinterest accounts (which always rank high), his blog, a popular SEO site that he’s probably mentioned on and his mug shot.  Wait, mug shot?

Guess who just missed out on a job opportunity.  Especially being a search marketing professional and all, the least I expected from the guy was to have a clean online reputation.

At least once in your life, someone important will look you up on Google.  There’s a good chance it’s already happened, as search insiders estimate that that non-celebrity people searches account for more than 10% of Google’s search volume.

Admit it; you’ve Googled yourself at least once just to see what came up. But who else has?  Recruiters and hiring managers will likely look you up on search engines before offering you an interview or job. Colleges have been known to look up students before accepting them.  In my single days I wouldn’t go on a date without Googling the guy first.

Having a person Google your name is something that’s going to happen (again) in your life. If there’s something negative that might come up and hurt you, it’s up to you to fix it.  Here are four easy things you can do to manage your online reputation.

Google Yourself

If you haven’t done this already, start by going to Google and typing in your name.  Make sure you’re logged out of Google so you see standard results rather than personalized ones. Consider the first page of search results for your name your own personal home page. Studies show that about 75% of search engine users never click past the first page, so it’s extremely important to use that real estate to your full advantage.  If you have a common name and share it with some scandalous characters, I would start using a middle name or initial on job applications, your resume and social media sites.

Own Your Name

The term “own your name” refers to “owning” all of the domains that come up in the search results.  I’m lucky- there are no other Casey Kurlanders in the world that I know of, so I don’t have any competition.  But if you look, every search result on the first page for my name is something that I created and pretty much have control over.

SERP

Here are some tips on how to own the first page of results for your name:

  • Get your Linkedin profile to show up first by making sure you have a custom URL with your name.  For example, my LinkedIn URL is www.linkedin.com/in/caseykurlander/ and it always ranks high because the URL matches the keyword searched and LinkedIn has high SEO authority.  To create your own custom LinkedIn URL, go to the “edit profile” section and it’s right there.
  • Google-owned properties like Picasa, YouTube and Google+ often rank high, so make sure to utilize them using your name.  Google+ is great because it’s free and it offers lots of options for providing links, photos, and information you may want to highlight
  • Start a blog and make your name the title.  Also make sure that your name is in the URL.  I recommend using WordPress, as it’s the blogging platform that seems to rank the highest.  It’s also free and extremely easy to use.
  • Be mindful of what you use as your default photos on Twitter, Google+ and LinkedIn- those also rank high and are often one of the first to show up in Google Images. This also applies to photos that you post on your blog, as many of them will come up.

Fight back!

Depending on the website, the instructions for removing or hiding results vary.  However, information that’s been indexed in Google’s database cannot be extracted from Google search results.  Google has ownership of its database and will not act on negative publicity.  Even if the offending article is removed by the publisher, the content still exists in Google’s database and could be found in a search.

One of the places that you can fight back is Facebook.  There you can mark specific content as public or with varying levels of privacy. To protect yourself, it is best to keep Facebook content limited to friends only. If your online reputation is really bad, you can always give us a call at BMI Elite to remove negative or undesired content associated with your name.

Prevention

The best defense is a great offense- don’t wait until there’s something negative in the search results to improve your online reputation.  A great defense strategy is to have an abundance of positive content on the first page of results.  Go ahead and tweet, post, comment and blog!

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Mark Zuckerberg is Glassdoor’s Highest Rated CEO

It’s been a bit of a rough year for Facebook and its CEO, Mark Zuckerberg, following the social network’s disastrous IPO last May.  The company’s stocks have dropped and Zuckerberg has had to deal with some harsh critics.  But he must be doing something right, as he has defeated Apple’s Tim Cook as the highest rated CEO.

According to Glassdoor’s 2013 Highest Rated CEOs index, Zuckerberg received a 99% approval rating from his employees, which is a 14% increase from last year.  While Zuckerberg’s approval rating went up this year, Cook’s went down 4%, from 97% to 93%.  This was enough to not only push Cook out of the top 10, but all the way down to the 18thslot.  Cook’s decline comes about a year and a half after the death of former CEO Steve Jobs and as the Apple’s stock has tumbled almost 40% from all-time highs.

Glassdoor is a free jobs and career community online that offers an inside look at jobs and companies.  The site features “employee generated content” – anonymous salaries, company reviews, interview questions, and more – all posted by employees, job seekers, and sometimes the companies themselves.

To compile its list of Highest Rated CEOs, Glassdoor surveyed hundreds of thousands of employees across many industries.  CEO approval ratings are calculated much the same as presidential approval ratings.  Employees were asked questions such as “Do you approve or disapprove of the way your CEO is leading the company?”

One unnamed Facebook employee told Glassdoor that Facebook possesses “an open community from Zuck on down.” There is “mutual trust companywide and a sense of community and drive, instilled by our CEO who we all truly respect.”

After Zuckerberg, the rest of the top 10 included, in order:

  • Bill McDermott & Jim Hagemann Snabe, SAP (99%)
  • Dominic Barton, McKinsey & Co. (97%)
  • Jim Turley, Ernst & Young (96%)
  • John E. Schlifske, Northwestern Mutual (96%)
  • Frank D’Souza, Cognizant Technology Solutions (96%)
  • Joe Tucci, EMC (96%)
  • Paul E. Jacobs, Qualcomm (95%)
  • Richard K. Davis, U.S. Bank (95%)
  • Pierre Nanterme, Accenture (95%)

Click here to see the full list of Glassdoor’s 2013 Highest Rated CEOs.

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Mistakes That Can Render Your Website Worthless

When I started this blog almost a year ago, I didn’t really have a vision or goal for it.  I just wanted to use it as a place to put my thoughts and to write and document what I’ve learned about the internet marketing industry and life.  I’m up to about 66 followers (thank you, guys!) and the stats tell me that my site has visitors every day.  However, I’m not seeing as many visitors as I had in the beginning and I know it’s my own fault.

The most successful bloggers know that it takes a good amount of time and dedication to keep users coming back to their sites. One of the biggest mistakes that many bloggers make is putting in a ton of work in the beginning, and then kicking back and counting on the website to perform all the work later on.  If you do this, expect to see your traffic decline.  If traffic is your goal, avoid these mistakes that could render your site worthless.

Not Posting Enough

This is where I have gone wrong.  Work, family and life have got me really busy, and I am not updating my blog nearly enough.  Essentially, blogs should be updated with unique content at least once a day, and the most successful ones are often updated multiple times.  For SEO purposes and the sake of keeping people interested, you must generate new articles as often as possible.  Skipping a day here and there is not a huge deal, but posting at the rate that I have been (once every week or two) can kill your site.  Luckily it can be brought back to life, if you commit to putting in the time and work and make it a habit.

Going Overboard With Ads

The goal of many bloggers these days is to generate profit through their site.  However, if you are going to put advertisements on your website, make sure that you are careful not to go overboard.

There’s nothing wrong with a few well-placed ads that provide visitors with links to sites that are relevant to the content on your site. But promoting everything under the sun on your site by filling it with banners and ads is not a good idea.

A Sloppy Appearance

Looks matter.  If your website looks like a lot of work and thought went into it, your audience is much more likely to take it seriously. If you want to attract a decent amount of traffic to your site, give users something that they’ll actually want to look at.  If you have the money, I recommend hiring a web designer to help you build it.

Going Overboard With Images

Just like banners and ads, there is a such thing as too many photos.  A few are good to have, as they add visual interest to your site and can actually help to bring in visitors.  But if you make the mistake of going overboard, it can have the opposite effect and push visitors away.  Don’t use more than a few images for each post.

Posting Offensive Material

Think about who you may be offending before you type!  I cannot stress this enough!  This rule applies to your entire internet life, way beyond just your blog.  This applies to social media, discussion forums and any other articles that you may have written.  I’m careful what I say through emails, even when I’m just talking to close friends.  I have seen first-hand how things that you said long ago can come back to haunt you down the road.  I’d avoid posting content about religion, politics, gossip, and strong opinions on any other controversial topics.  I also recommend being careful about the jokes and pictures you post.

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Why Search Engine Rankings Vary From Computer to Computer

Yesterday morning I was going through the Google search engine results pages, creating a bi-monthly online reputation management report to send to one of my clients.  This client is a large company that’s been around for over two decades and has about seven years’ worth of negative posts from disgruntled customers floating around the internet.   It’s a big project, to say the least.

When I was searching and creating my report yesterday, I was glad to see that two of our sites that we created, optimized and have been posting positive content to are ranking on the first page.  I happily reported to my client that one site was in the #3 position, and another was ranked #6, pushing two pages with bad stuff down to the second page… or at least from what I could see on my computer.

About 30 minutes after I sent the report over, I got an instant message from my client saying that she was on Google, but she wasn’t seeing our sites rank for the positions that I reported.

It’s never a good time when your client thinks you may be lying to them.  I immediately sent over some screenshots that I couldn’t have possibly photoshopped that quickly to show her what I was seeing.  I also tried to explain some of the possible reasons why SEO rankings vary from computer to computer.  Here are some of the most common ones:

Browsing History

This was the most likely culprit, as search results are personalized.  Google doesn’t forget about the sites you’ve visited in the past and often shows them higher in search results.  The search engine is simply trying to customize results to give you what it thinks you may be looking for.

Location

Google shows different search engine results based on your location.  In this case, I am in Florida and my client is about 9 states away.  Search engines try to provide the best results based on where you are, and the results will be slightly different and the order may change.  I have even noticed differences in results from my office to my house (which are about the miles apart).

IP Address

Google tries to custom tailor results, so if you have a different IP address from another computer or phone it’s possible that you may get different results.

Google Plus

Twitter has been known to influence search results for some time, and now it appears that Google Plus is as well.  The little +1 buttons that you see all over the web are similar to “liking” something on Facebook.  These +1 buttons could affect what you see in search results because Google remembers what you “plused” and will likely show these sites ranking higher.  There are rumors that these “pluses” not only affect your search results, but having a lot of them could also help your website rank higher.

 

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Valentine’s Day Spending

Happy Valentine’s Day, everyone!  While today is no Black Friday or Cyber Monday, it is still a major retail and e-commerce event, and a boost for stores and shipping companies early in the calendar year.  With the help of the National Retail Federation, UPS , Ad Age and the American Express Spending & Saving Tracker survey, I’d like to present you with Valentine’s Day by the numbers.

U.S. consumers are expected to spend $18.6 billion overall on Valentine’s Day gifts.

Jewelry is the big-ticket item for gift givers.  $4.4 billion will be spent on diamonds, gold and silver.

$1.9 billion will be spent on flowers today.

$1.6 will be spent on candy; 51% of those surveyed give sweet treats to their loved ones.

Who would have thought- $1.5 billion will be spent on gift cards.

$815 million will be spent on the ones who love us unconditionally- our pets.

UPS will ship 95 million flowers for Valentine’s Day, with the bulk coming from Latin America on UPS temperature-controlled aircraft from Ecuador and Colombia (big rose-growing countries).

6,000,000 are expected to get engaged on February 14; that number is up from 4 million in 2012.

3,000 TONS of flowers will move through a massive refrigerated warehouse in Miami that UPS has set up to keep flowers fresh.

Can you guess what the average U.S. consumer plans to spend on candy, cards, gifts and more this year?  The answer is $130.97- up from $126.03 last year.

So how much is the average woman spending on today? About $88.78, which is less than half of what men are estimated to spend (an average of $175.61 on jewelry, flowers, and a romantic evening out).

40.7% of smartphone owners are estimated to have used their handhelds to shop for gifts.

26.3% of Valentine’s gifts are found online, up from 19.3% last year

29% of those surveyed said they’d post sweet nothings on Facebook.

Americans spend an average of $8.49 on friends for Valentine’s cards and gifts; they’ll shell out an average of $5.12 on colleagues.

7% of consumers who in a survey said they send their Valentine’s message via Twitter in 140 characters or less.

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Casey Kurlander, Search marketing Specialist, BMI Elite