• Proficient in Microsoft Office, Google Analytics, Woobox, HootSuite, Sprout Social, Piktochart, Canva, String and all social media sites
  • Hardworking go-getter with excellent verbal, written and communication skills

Work Experience

THAT Agency | Social Media Marketing Specialist/Content Writer | May 2014 May 2016

  • Managed all aspects of social media marketing campaigns with a focus on achieving revenue goals and increasing brand awareness, engagement, website traffic and conversions
  • Trained and supervised a staff of social media marketers and interns
  • Developed social influencer/blogger outreach campaigns and paid sponsorships
  • Wrote, designed and shared content including contests, surveys, infographics, optimized press releases, website content, case studies and blog posts
  • Worked closely with the search marketing team to create content that is both shareable and SEO-friendly
  • Implemented strategies for brands including, but not limited to: auto dealerships, travel, addiction medical centers, e-commerce, and food/beverage

BMI Elite | Marketing Coordinator/Content Writer | May 2012 May 2014

  • Managed all agency and client social media accounts and blogs
  • Collaborated with clients to understand their goals/objectives, recommend best practices, craft solutions and develop innovative and effective campaigns
  • Worked with the sales team to develop custom proposals and presentations
  • Conducted extensive keyword research and competitor analyses
  • Provided SEO, PPC and online reputation management reports and recommendations
  • Wrote press releases, website content, blogs, display banner and PPC ads, email creatives, a media kit, radio ad scripts and more
  • Trained and supervised a staff of content writers
  • Developed relationships with local television, radio, internet and print media
    • My PR efforts landed BMI on TV news stories, the front page of newspapers and on the homepage of MSNnow, Huffington Post and Yahoo


Florida International University

Bachelor of Arts in Mass Communication: Public Relations and English | 2009

Master of Science in Mass Communication: Global Strategic Communications | 2012

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Casey Kurlander, Search marketing Specialist, BMI Elite