Happy Valentine’s Day, everyone! While today is no Black Friday or Cyber Monday, it is still a major retail and e-commerce event, and a boost for stores and shipping companies early in the calendar year. With the help of the National Retail Federation, UPS , Ad Age and the American Express Spending & Saving Tracker survey, I’d like to present you with Valentine’s Day by the numbers.
U.S. consumers are expected to spend $18.6 billion overall on Valentine’s Day gifts.
Jewelry is the big-ticket item for gift givers. $4.4 billion will be spent on diamonds, gold and silver.
$1.9 billion will be spent on flowers today.
$1.6 will be spent on candy; 51% of those surveyed give sweet treats to their loved ones.
Who would have thought- $1.5 billion will be spent on gift cards.
$815 million will be spent on the ones who love us unconditionally- our pets.
UPS will ship 95 million flowers for Valentine’s Day, with the bulk coming from Latin America on UPS temperature-controlled aircraft from Ecuador and Colombia (big rose-growing countries).
6,000,000 are expected to get engaged on February 14; that number is up from 4 million in 2012.
3,000 TONS of flowers will move through a massive refrigerated warehouse in Miami that UPS has set up to keep flowers fresh.
Can you guess what the average U.S. consumer plans to spend on candy, cards, gifts and more this year? The answer is $130.97- up from $126.03 last year.
So how much is the average woman spending on today? About $88.78, which is less than half of what men are estimated to spend (an average of $175.61 on jewelry, flowers, and a romantic evening out).
40.7% of smartphone owners are estimated to have used their handhelds to shop for gifts.
26.3% of Valentine’s gifts are found online, up from 19.3% last year
29% of those surveyed said they’d post sweet nothings on Facebook.
Americans spend an average of $8.49 on friends for Valentine’s cards and gifts; they’ll shell out an average of $5.12 on colleagues.
7% of consumers who in a survey said they send their Valentine’s message via Twitter in 140 characters or less.