LeBron James is a champion for a reason. Nothing was handed to him or came easy; many years of hard work, planning and preparation went into making him what he is today. Here are some valuable lessons that internet marketers, entrepreneurs and basically anyone who wants to be successful can learn just by observing The King:
To be a winner, you must push yourself
It is not possible to become one of the best athletes in the world without figuring out the physical limits of your body and a way to exceed them. Just like in the NBA, there’s no shortage of competition in the internet marketing industry. As more people join the industry and become better at what they do, it’s going to get harder to stand out.
Instead of perceiving competition as a threat or a negative thing, we must use it as motivation to push ourselves harder.
Have you ever seen the video of LeBron’s pre-game workout routine? The same way LeBron puts in the work to be stronger than his competition, marketers much push themselves to exceed to continually provide the best service and technology in the industry. It doesn’t matter whether you work in an office or an arena- you’ll still need to put in the work if you plan on beating your competition.
Don’t let awkward situations get to you
As many NBA fans know, LeBron’s mother, Gloria, can be a handful. LeBron was forced to deal with a touchy subject involving his mother and her alleged lover, Cleveland teammate Delonte West.
No matter how awkward things got, LeBron kept his cool and doesn’t let tension affect his game. He kept his focus and still played like the boss that he was.
With the constant change in the marketing industry, it’s easy to sweat the small stuff and turn a simple misunderstanding into something that could end up making you look bad or terminating a relationship. By taking a cue from LeBron, we can learn to stay calm, take a deep breath and keep going.
It’s hard to succeed all alone— surround yourself with a great team
The King was already an all-star player in Cleveland, but he knew that there was no way he was going to win a championship all by himself. He knew he needed some help from a great team, which was a huge factor in his decision to take his talents to South Beach.
No matter how awesome you are, it’s really hard to succeed in the marketing industry by yourself. Surround yourself with other great talent and together you guys can achieve a whole lot more.
Learn from those who have already succeeded
Every successful person has someone that they look up to and learn from. While LeBron undoubtedly looks up to basketball greats, it’s his unique relationship with Jay Z that stands out to me. The guys have been friends for years, and Jay has served as a mentor to LeBron. Jay has guided LeBron in using his success to branch out of basketball and think like a businessman and entrepreneur. As a result, LeBron surpassed Kobe Bryant this year as the highest paid basketball player in the world with earnings of $56.5 million.
The lesson learned here- If you want to be the best, make sure that you are being taught by the best.
Keep a thick skin and keep on moving
LeBron James is one of the most disliked and scrutinized athletes in the world. People have picked on him about everything from leaving Cleveland to not winning a title for nine years to his receding hairline.
As marketers, we understand that clients all have different personalities, needs and demands and we must do what we can to make them all happy. Even when you’re really good at what you do, it’s simply not possible to make every person happy all the time, and some people will turn on you the minute something doesn’t go their way. You must have a thick skin in times like this and try not to take things personally.
After LeBron came to Miami, people called him names and made fun of him, and what did he do? He kept going and became a champion.