Category Archives: Health

What Internet Marketers Can Learn From LeBron James

LeBron James is a champion for a reason. Nothing was handed to him or came easy; many years of hard work, planning and preparation went into making him what he is today.  Here are some valuable lessons that internet marketers, entrepreneurs and basically anyone who wants to be successful can learn just by observing The King:

To be a winner, you must push yourself

LeBron James flex

It is not possible to become one of the best athletes in the world without figuring out the physical limits of your body and a way to exceed them.  Just like in the NBA, there’s no shortage of competition in the internet marketing industry. As more people join the industry and become better at what they do, it’s going to get harder to stand out.

Instead of perceiving competition as a threat or a negative thing, we must use it as motivation to push ourselves harder.

Have you ever seen the video of LeBron’s pre-game workout routine?  The same way LeBron puts in the work to be stronger than his competition, marketers much push themselves to exceed to continually provide the best service and technology in the industry.  It doesn’t matter whether you work in an office or an arena- you’ll still need to put in the work if you plan on beating your competition.

Don’t let awkward situations get to you

LeBron and his mother, Gloria James
As many NBA fans know, LeBron’s mother, Gloria, can be a handful.  LeBron was forced to deal with a touchy subject involving his mother and her alleged lover, Cleveland teammate Delonte West.

No matter how awkward things got, LeBron kept his cool and doesn’t let tension affect his game.  He kept his focus and still played like the boss that he was.

With the constant change in the marketing industry, it’s easy to sweat the small stuff and turn a simple misunderstanding into something that could end up making you look bad or terminating a relationship.  By taking a cue from LeBron, we can learn to stay calm, take a deep breath and keep going.

It’s hard to succeed all alone— surround yourself with a great team

Dwyane Wade and Lebron James

The King was already an all-star player in Cleveland, but he knew that there was no way he was going to win a championship all by himself.  He knew he needed some help from a great team, which was a huge factor in his decision to take his talents to South Beach.

No matter how awesome you are, it’s really hard to succeed in the marketing industry by yourself. Surround yourself with other great talent and together you guys can achieve a whole lot more.

Learn from those who have already succeeded

Jay Z and Lebron James

Every successful person has someone that they look up to and learn from.  While LeBron undoubtedly looks up to basketball greats, it’s his unique relationship with Jay Z that stands out to me.  The guys have been friends for years, and Jay has served as a mentor to LeBron.  Jay has guided LeBron in using his success to branch out of basketball and think like a businessman and entrepreneur.  As a result, LeBron surpassed Kobe Bryant this year as the highest paid basketball player in the world with earnings of $56.5 million.

The lesson learned here- If you want to be the best, make sure that you are being taught by the best.

Keep a thick skin and keep on moving

LeBron James is one of the most disliked and scrutinized athletes in the world.  People have picked on him about everything from leaving Cleveland to not winning a title for nine years to his receding hairline.

As marketers, we understand that clients all have different personalities, needs and demands and we must do what we can to make them all happy.  Even when you’re really good at what you do, it’s simply not possible to make every person happy all the time, and some people will turn on you the minute something doesn’t go their way.  You must have a thick skin in times like this and try not to take things personally.

After LeBron came to Miami, people called him names and made fun of him, and what did he do?  He kept going and became a champion.

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How Profound

Today, instead of writing something new about internet marketing or my crazy life, I’m going to share a great message that I just re-stumbled across.  It was written by George Carlin shortly after his wife passed away, and if it doesn’t make you think at least a little bit you should definitely re-evaluate your life.

The paradox of our time in history is that we have taller buildings but shorter tempers, wider freeways, but narrower viewpoints. We spend more, but have less, we buy more, but enjoy less. We have bigger houses and smaller families, more conveniences, but less time. We have more degrees but less sense, more knowledge, but less judgment, more experts, yet more problems, more medicine, but less wellness.

We drink too much, smoke too much, spend too recklessly, laugh too little, drive too fast, get too angry, stay up too late, get up too tired, read too little, watch TV too much , and pray too seldom.

We have multiplied our possessions, but reduced our values. We talk too much, love too seldom, and hate too often.

We’ve learned how to make a living, but not a life. We’ve added years to life not life to years. We’ve been all the way to the moon and back, but have trouble crossing the street to meet a new neighbor. We conquered outer space but not inner space. We’ve done larger things, but not better things.

We’ve cleaned up the air, but polluted the soul. We’ve conquered the atom, but not our prejudice. We write more, but learn less. We plan more, but accomplish less. We’ve learned to rush, but not to wait . We build more computers to hold more information, to produce more copies than ever, but we communicate less and less.

These are the times of fast foods and slow digestion, big men and small character, steep profits and shallow relationships. These are the days of two incomes but more divorce, fancier houses, but broken homes. These are days of quick trips, disposable diapers, throwaway morality, one night stands, overweight bodies, and pills that do everything from cheer, to quiet, to kill. It is a time when there is much in the showroom window and nothing in the stockroom. A time when technology can bring this letter to you, and a time when you can choose either to share this insight, or to just hit delete…

Remember; spend some time with your loved ones, because they are not going to be around forever.

Remember, say a kind word to someone who looks up to you in awe, because that little person soon will grow up and leave your side.

Remember, to give a warm hug to the one next to you, because that is the only treasure you can give with your heart and it doesn’t cost a cent.

Remember, to say, “I love you” to your partner and your loved ones, but most of all mean it. A kiss and an embrace will mend hurt when it comes from deep inside of you.

Remember to hold hands and cherish the moment for someday that person will not be there again.

Give time to love, give time to speak! And give time to share the precious thoughts in your mind.

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Man Uses Google Maps to Walk 5,000 Miles Across Asia

In the summer of 2010, my brother Ryan and I drove from Miami to Los Angeles using only the Google Maps on my iPhone3G (in a Mini Cooper).  I thought that was impressive until I just heard about U.S. Marine Sgt. Winston Fiore, who used Google Maps to walk 5,000 miles across Asia.

Using an Android phone running Maps, Fiore walked across Brunei, China, Laos, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam to raise money and awareness for the International Children’s Surgical Foundation, a charity that provides free facial reconstructive surgery for kids with cleft palates in developing countries.  He began walking last October and finished Monday.

In this journey that he dubbed the “Smile Trek,” Fiore said Google Maps was “the hub” of his entire trip.  He used it to find the most accurate and easy walking directions and it guided him through remote villages and along dirt roads.

“Walking directions in Google Maps were critical to my trek. The directions were accurate and efficient — it’s essential to take the shortest route when you’re walking 20-25 miles each day,” Fiore told Google. “But the best part was being routed onto roads and trails through areas I otherwise never would have discovered with, say, driving directions, or even a physical map.”

During Smile Trek, Fiore also used other Google products including Google Latitude, which allows you to find your friends and family on a map and share where you are with the people you choose, My Tracks, which records GPS tracks and shows live statistics such as time, speed, distance, and elevation and Google Translate.

In 408 days, Fiore raised more than $65,000 for the International Children’s Surgical Foundation.

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It Feels Great to Give Back!

http://delraybeachtribune.com/wp-content/uploads/2012/10/DBT_Toy-Drive-Pic.jpg

A lobby full of toys!

My employer, BMI Elite, is in the news again, this time for the toy drive we recently held to benefit the kids at Miami Children’s Hospital.

A few weeks ago we began collecting new, wrapped toys for kids who will spend the holidays in the hospital. In addition BMI’s annual holiday toy drive, our own John Mastrangelo organized this special toy drive to benefit his niece, Briana, and her little friends at Miami Children’s Hospital.

This cause is very close and personal to John and his family, as Briana is currently being treated at Miami Children’s for leukemia.  Briana is 10 years old and was diagnosed earlier this year.  She began treatment immediately after her diagnosis and is currently six months into her two year treatment.

John’s wife, daughter and niece Briana

John asked all of us here at BMI to help out by donating a brand new toy, and my team has responded in a big way, collecting dozens of toys for the children ranging from seven months to 17 years old.  They will be delivered to the children throughout the month (donating them periodically will allow them to reach more children as they are admitted to the hospital).

“BMI Elite is always looking for great causes like this one to get involved with,” said our CEO, Brandon Rosen.  “We are very proud and honored to help out the Mastrangelo family and the children at Miami Children’s Hospital.”

It feels great to work at a company that cares about our community and organizations that make the world a better place.  We realize how far a new toy can go for a child in the hospital, which is why everyone has pitched in and helped out.  We cannot wait to see the smiles on the children’s faces when they see their new toys!

To check out the article that was written about us in the Delray Beach Tribune, click here.

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10 Things Winners Do Differently

This article was taken from www.marcandangel.com and I really enjoyed it, so I thought I’d share.  Enjoy!

Anyone can give up, and lots of people do, because it’s the easiest thing in the world to do.  But to keep going when everyone would understand if you stopped, that’s what winners do differently.  In fact, this is the most significant principle of winning.  Because without this kind of determination and persistence, the first nine points in this article wouldn’t matter.  But when you combine determination and persistence, as described in point #10 below, with each of the other nine points below, that’s when the real magic happens.

On their relentless road to victory, winners…

  1. Take 100% responsibility. – Your life is your statement to the world, representing your values, beliefs, and dreams.  It is yours to create, to enjoy or not enjoy, to fight or to be at peace.  In the end, the very best years of your life will be the ones in which you decide your problems are your own.  You do not blame them on your parents, society, or the economy.  You realize that you control your own destiny.  Read The Road Less Traveled.
  2. Focus on the controllable. – Life is a balance between what we can and cannot control.  You must learn to live comfortably between effort and surrender.  Life does not owe you anything; it has already given you everything you need.  Freedom is not overcoming what you think stands in your way;  it is understanding that what is in your way is part of the way.
  3. Eliminate the wrong things. – The true price of anything you do is the amount of time you exchange for it.  If something you’re doing or thinking isn’t fixing or improving the situation, then it’s wasting your time.  There comes a point when you have to choose between turning the page and closing the book.
  4. Maintain control. – Start shaping your own days.  Start walking your own walk.  This journey is yours.  You know you were born, and you know you will die.  The in between is all up to you.  Stop wishing, and start doing.  Either you run your days, or your days will run you.
  5. Keep good company. – It’s not always where you are in life, but who you have by your side that matters most.  Some people drain you and others provide soul food.  Be sure to get in the company of those who feed your spirit, and give the gift of your absence to those who do not appreciate your presence.
  6. Think constructively. – Change your thoughts and you change your reality.  Our thoughts are the makers of our moods, the inventors of our dreams, and the creators of our will.  That is why you must sort through them carefully, and choose to respond only to those that will help you build the life you want, and the outlook you want to hold as you’re living it.  Read Learned Optimism.
  7. Conquer oneself. – Being yourself is the foundation of happiness.  Knowing yourself is the foundation of wisdom.  Pushing yourself is the foundation of success.  It is better to conquer yourself is these ways, than to win a hundred battles elsewhere in life.
  8. Practice self-love. – We need to fix ourselves first before we fix others.  Caring for yourself is not an act of self-indulgence, it’s an act of self-respect.  The day will finally come when you have to accept that you need to be your own caretaker.  There will be times when you’ll have to work hard to mother yourself with the compassion and patience that any messed up kid would need.  Doing so will prove to be a great challenge, but a happier life is your reward.
  9. Work through the pain. – One day this pain will make sense to you.  Sometimes it takes the worst pain to bring about the best change.  The strongest people you know became strong because of the pain they once faced, and conquered.  So in spite of all the put-downs and negativity you’ve heard from others in your life, stay focused on your goals, and remember that how you rise up is no one else’s business but your own.  Read Man’s Search for Meaning.
  10. Keep going. – No matter what you do, no matter how many times you screw up and think to yourself that there’s no point to carry on, and no matter how many people tell you that you can’t do it – keep going.  Pick yourself back up.  Don’t quit.  Don’t quit, because a few months from now you will be so much closer to your goal than you are now.  Focus on the road ahead.  Do something today your future self will thank you for.
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My South Florida Stay-Cation

After spending my last two weekends away in Pittsburgh (one for business, one for fun), it felt good to stay local this weekend.  I didn’t end up sitting on the couch and doing nothing except have a big Dexter marathon like I originally planned; instead I had a good time getting out, eating and enjoying the simple things in my native South Florida.

Friday evening after work, I went to one of my favorite happy hours- a 90-minute vinyasa flow class at Yoga Fox in Delray Beach.  After yoga, Jeremy and I decided to go out for dinner and I was set on trying something new.  We ended up at Fish Shack in Pompano Beach, a restaurant that was recommended to us by a friend.  If she had never checked in and posted an awesome review of it on Facebook, I would’ve never known the place existed.  It’s a little hole in the wall, tucked away in a residential neighborhood in an old, beat-up plaza next door to a convenience store.  If I hadn’t been forewarned about what it looks like on the outside, I’m not sure I would have gone in.

Fish Shack may be a little sketchy on the outside, but I’m really glad we went in because the food was incredible.  The menu mostly consists of local, fresh seafood dishes at extremely reasonable prices.  We ordered buffalo shrimp, fried Ipswich clams and the catch of the day, a red snapper.  At our server’s recommendation, we got it garlic butter-style lightly blackened.  Everything was fresh and delicious, and it only came to about $46.  That same meal would have easily cost $100 in downtown Delray Beach.  I am now a big fan of Fish Shack and I’m looking forward to going back and trying the rest of the items on the menu.

Saturday morning was the kickoff to this season’s Delray Beach Green Market, which is now held in Old School Square each week.  Jeremy came home with two baskets full of fresh local produce, and we had the most incredible brunch- cinnamon buns and Caprese sandwiches of fresh bread, basil, Roma tomatoes and handcrafted burrata mozzarella.

Last Saturday night was also the second Saturday of the month, which means that it was Art Walk in the Wynwood district of Miami.  Each month thousands of people come to Wynwood for a night of art, food, drinks and music in the streets.  The galleries and local businesses stay open later than usual, and dozens of food trucks are parked in a huge lot near NW 21st Street and NW 2nd Avenue. I personally go because I enjoy sampling lots of little snacks from the trucks (unfortunately I have yet to see more than one food truck in Delray at a time) and being inspired by all of the incredible art, both in the galleries and on the streets.  The people-watching is pretty intellectually stimulating as well.

Before heading to Wynwood, Jeremy and I stopped by one of my old stomping grounds, Lincoln Road. I went to “Lincoln” almost daily for the five years that I lived in South Beach and I really miss it sometimes. It felt great to visit one of my favorite book stores/ happy places in the world, Taschen, and to eat the sweet and spicy edamame from Doraku that I always seem to crave.  While I don’t really miss living in Miami, I miss the little things like that.  My friend Nadia, who was my first roommate in Miami, also happened to be in town for the weekend (she now lives in Orlando) and she met us at Doraku.  It was nice to sip lychee martinis just like old times and catch up with her.

Maybe it was the all the food I ate, or maybe it was the lychee martini (most likely the martini), but I did not want to wake up early on Sunday morning at all.  I had originally wanted to so I could join and support Jeremy for part of his long run.  He’s currently training for the New York City marathon, and he wakes up around 4 a.m. every Sunday to do his long run of the week along A1A.  Last week he ran 20 miles!  Instead I slept until 9:30, went to the gym and put the treadmill on the 5k setting.  Once I got warmed up, I ran the 5k with no problem, and kept running until I had gone six miles.  Not too bad for waking up feeling rough.

The rest of my Sunday was spent just taking it easy.  Jer and I went to visit my grandfather and have dinner with him, and then over to visit his grandmother.  When we got home I finally had my Dexter marathon on the couch, went to bed early and started my week off feeling fantastic.  Here’s to a great and productive week!

Jeremy after running 20 miles!

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Let’s Get Physical (In The Workplace)!

Considering that you are most likely reading this on a tablet or computer screen, you are most likely also sitting down right now.  If you haven’t gotten up in a while, you may want to do so.  Research finds that if you don’t get up and move around more often, apparently there’s a greater chance that you will not live as long as those who do.  According to several studies, sedentary behaviors like sitting and watching TV may have the potential to decrease your life expectancy, even if you exercise regularly.

According to a study published in the online journal BMJ Open, if you sit for more than three hours a day, your life expectancy is lowered by about two years.  This study’s findings are backed up by Australia’s Sax Institute, which says that even with exercise, sitting for several hours a day could cause you to die younger.

Another study tracked 123,000 Americans and found that the death rate for those who spent six or more hours a day sitting was 20% higher than for men who sat for three hours or less.  For women, the difference was even scarier at 40%.

I personally hopped up from my chair after reading these statistics and did a lap around the room.  As a recently-hired office employee who is new to sitting in a cubicle all day long, I find it particularly hard to find time to get up and walk around during the day.  I get plenty of exercise- I’m currently training for a marathon- but these studies are telling me that it may not be enough to make up for the 8 hours a day that I spend on my butt.

So what can I and all of my fellow office workers who have desk jobs do to get more movement during the day?  Experts suggest standing up as much as possible, like when you’re talking on the phone.  Also, try not to be quite as lazy.  Get up and walk to the printer instead of having someone who is already up bring the papers to you.  Don’t call a co-worker that you can see from across the room.  Getting up and talking to them in person will not only make you more active, but it can also improve communication too.

Companies can help out by allowing time for short walks- five to ten minutes each hour is ideal.  Some have even gone as far as bringing in tools like standup desks or the treadmill desk.  Yes, you read correctly.  There is a such thing as a treadmill desk.  Made by LifeSpan, it retails for about $1,999 (it’s on sale for $1,299 on the company’s official website right now). Check it out:

 

 

 

 

 

 

 

 

 

I personally love the idea of being able to stay active while being productive.  If my boss decided to allow these in the office, I would definitely try using it throughout the day.  But in the meantime, I will just make it a point to take a few laps around the office every hour.

Would you use a treadmill desk in your office?  Tell me in the comments!

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Sunscreen- What The SPF?

Yesterday was one of the most beautiful summer days at Delray Beach.  There was a cool breeze, not a cloud in the sky and the sun was shining brightly.  I quickly sprayed on some Neutrogena sunblock and laid down to bake.  My boyfriend meticulously piled on his 70 SPF sunscreen and I laughed at the thick white layer on his skin that just didn’t seem to fade no matter how hard he rubbed it in.

Jeremy got the last laugh though.  My face is bright red today and it hurts.  In addition to not putting enough sunscreen on my face, I also missed random spots on my chest, arms and stomach.

After a bad sunburn a few weeks ago, Jeremy refuses to use that Neutrogena spray that I used.  He now swears by the thick, sticky lotions with the highest SPF possible.  Four, 8, 15, 30, 45, 70, SPF, UVA, UVB- WTF?  What do all those numbers mean, and what should you consider when shopping for sunscreen?  I always feel a little overwhelmed when trying to decide which one might be best for me, so I have done a little research to figure out what it all means.

We use sunscreen to block ultraviolet light from damaging the skin. There are two categories of UV light- UVB causes sunburn, and UVA has more long-term damaging effects on the skin, like premature aging.  Too much sun exposure over time can take quite a toll, but sunscreen plays an important role in protecting your skin against sunburn, wrinkles, premature aging and skin cancer.  It should be applied anytime you plan on being outdoors, even just for a little while.  You don’t want to end up looking like this lady:

SPF stands for Sun Protection Factor, but the higher the number does not necessarily mean that it’s better.  The SPF number is simply a standard for how long you can tolerate the sun without burning.  For example, if you can stay in the sun for 10 minutes without burning, an SPF of 15 should allow you to spend 150 minutes out in the sun before burning.  This is assuming that you are using the ideal amount of sunscreen, which is enough to fill a shot glass.

Before you grab your calculator and head to the beach, you should know that this equation is not always accurate and doesn’t cover everything.  A higher SPF number may mean more sun-exposure time, but UVB absorption must be considered as well.  People get confused because the absorption number does not increase exponentially with a higher SPF.  For example, an SPF of 15 absorbs 93.3 percent of UVB rays, but an SPF of 30 absorbs 96.7 percent. The SPF number has doubled, but the absorption rate has increased by only 3.4 percent.

Because of this, according to the FDA, anything higher than 30 SPF is not much better than 30.  The bottom line is that you should be wearing enough SPF 30 with broad-spectrum UVA/ UVB protection and reapplying often.  Remember to reapply after going swimming or sweating a lot, because despite being advertised as waterproof, all sunscreens decrease in effectiveness when exposed to water.

Sunscreen use alone will not prevent all of the possible harmful effects of the sun.  It is also important to limit your time in the sun and wear protective clothing and a hat to protect your face.  Here are a few other random facts that will help you protect your skin:

  • The sun’s rays are the strongest from 10:00 a.m. to 4:00 p.m, especially during the late spring and summer.
  • Reflected glare from water and snow also can increase your exposure to UV radiation.
  • Sunscreen typically maintains its strength for about 3 years. After that time period, it is less effective.
  • Apply sunscreen at least a half-hour before you go outside.
  • Up to 80% of your total lifetime sun exposure is likely to take place before you reach the age of 18.
  • Make-up with SPF isn’t enough to protect your skin.
  • Skin cancer is the most common of all cancers. It accounts for nearly half of all cancers in the United States.

Stay safe, my friends!

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Casey Kurlander, Search marketing Specialist, BMI Elite